Google Assistant Fun House, SXSW

My last large project I led before I turned my attention completely to sustainability was the Google Assistant Funhouse for South by Southwest 2018. I led all creative and creative strategy for the Funhouse, from the concept itself to the bizarre and memorable implementations of voice control enabled by the Google Assistant: “Hey Google, Bounce” caused a low-rider to bounce. “Hey Google, Beer me” brought you a beer - and you can imagine what “Hey Google, water my lawn” did (with graywater). T-pain performed, and Matthew McCoughnahey came to a screening of Dazed & Confused - all in the midst of increasing uptake of Google’s voice API within the SXSW Dev community.