YouTube Creators for Climate Action

A hundred top YouTube creators converged on London and New York for two-day workshops on climate action. Using social science from the Yale Program on Climate Communications, Trent built a framework to Educate, Inspire, and Enable creators to drive climate action through their already-popular channels. Partnering with TED, Global Citizen, and YouTube Creator marketing, he designed conversations and workshops that Creators used to integrate results-driven content intent on decarbonization. Guests included singer Ellie Goulding, Netflix CSO Emma Stewart, and Leah Thomas.